It's an interesting idea. A website that already plays nice with the search engines, gives writers an outlet for their creativity, and even promises to share half the advertising revenue generated by said writer's content. There are a few things they won't let you do with it, of course. But if you like to write, it's definitely worth a look. I tried it out today and am already seeing a tiny bit of revenue in my Google account for it.
Cool, Hot, or Not? As an amateur writer, I'm going to say this is definitely looking Cool. Don't take my word for it, however. Check it out. Look me up over there, if you like. I'm Maestro_74. Happy writing!
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Discussion is welcome. Irrelevant flames? Not so much.